Aweber training webinar review
I signed up to the email autoresponder service Aweber and took advantage of their FREE 30-day trial. As I navigated the site and read the email confirmation I noticed that there was a FREE webinar about how to set up an email campaign, and a recommended process for your campaign. I had to wait a week or so but it was definitely worth it.
The webinar was live and was hosted by Tom Tate (@tnrt), a highly experienced marketer who joined Aweber a few years ago. Tom clearly took us through the theory of a marketing funnel and 4 types or autoresponder series as described by Pat Flynn in his blog post '4 types of autoresponder series and the one you should absolutely avoid'. Tom also explained processes described by Gary Vaynerchuk in his book Jab Jab Jab, Right Hook, and Darren Rowse, ProBlogger.
Tom then went on to explained 'The Why? Formula' for setting up your email autoresponse series. He broke down each part into questions that you need to ask yourself as you're compiling your emails, and explained that you must always put yourself in the shoes of the subscriber as they ask 'what's in it for me?'. At the end of the webinar Tom provided a link to access email templates which can be edited to say what you want them to say, but essentially they're 'done for you'.
We were approaching the end of the hour that was allotted to the webinar when Tom told us that he was going to show us exactly how to set up an email campaign. He logged in to his account and showed exactly how to set up the campaign, choose templates, edit and adjust, in fact, everything that you need to do to set up a campaign!
And finally Tom took questions - for nearly an hour!