Still Using FB to Advertise Your Products or Products?
If you're still using Facebook (FB) to advertise your products or business then this email might be of some interest to you.
Lead adverts are the best way to build interest in your products or business on Facebook and Instagram.
Lead adverts allow customers to sign up to what you're offering, and give you accurate information for follow-up. The adverts looks like a normal FB advert but when clicked on it takes the lead to a form which is pre-filled with information they have already entered on FB. Once the form is submitted the lead can click through to your website to learn more.
Here are 5 tips to start using, and getting new customers, with FB Lead Adverts:
Define your audience - you can target your ad based on location, age, gender, interests and language. However, best practice is to use Custom Audience or Lookalike Audience These options allow you to collect high-quality leads who will be most valuable to your business.
Set your budget and bid price - set a daily or lifetime budget for your ad. You have two options for you bid price; automatic and manual. Automatic allow FB to to help you get the most results for the best price. Best Practice is to use Manual to determine how much each lead is worth to you; set your bid to NO LESS than your TRUE cost per lead to get a positive return on your investment. If you're unsure or don't know then just select automatic.
Select your creative - Use text and images to grab the attention of your audience and persuade them to share their information with you. Best practice is to use a couple of different creatives, such as video and carousel, so you stand out from the crowd. You might also want to include incentives to help persuade your audience to part with their precious contact details.
Create a lead form - Your lead form needs a list if questions you'd like your lead to answer, and a link to your Privacy policy on your website (this is ESSENTIAL for ALL lead adverts through FB). In terms of your questions, best practice is to only ask for the information that you actually need; asking for too much information is likely to result in the lead abandoning your sign up process.
Follow-up - Immediate follow-up can help improve your conversion rate, ensuring that your budget is spent efficiently. Leads can be downloaded from your page, however best practice is to integrate your email marketing system or customer relationship management tool with your lead adverts.
If you're a die-hard FB fan for building your business then you DEFINITELY need to start using Lead Ads.